Thoughts On Eat.ly

Eat.ly is a new web service that lets you “track, share and discover food.”  It’s basically a photo blog, similar to DailyBooth, but focused around food.  You take photos of what you eat, provide a few details and email them to Eat.ly for publishing.

I’m intrigued by it because it’s simple, visual, social and nicely complements other location/real-time services like Foursquare and Twitter.  Since many locations on Foursquare revolve around food and drink, Eat.ly adds a nice visual context to the great food you find.  Eat.ly nicely integrates with Foursquare and Twitter, so you can update your Eat.ly stream and check-in/tweet at the same time.

There is also a health component to Eat.ly where users can rank how healthy a meal looks.  I’m curious to see where they take this idea.  I think there is an opportunity to provide additional functionality around logging calories, daily food group servings and maybe other metrics from various dieting programs.  It could be a very helpful tool for people who closely track what they eat.

Eat.ly is well positioned to take advantage of a growing trend as well.  The New York Times just ran a piece about a growing number of people who keep photo food diaries.  Unfortunately I didn’t see Eat.ly mentioned in the article.

Eric Friedman, one of the people behind Eat.ly, posted about the project recently and discusses how it’s easier than ever to start a small web project.  He blogs regularly at Marketing.FM.

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56K Modems, The National Broadband Plan And Google’s Fiber Network

The other weekend I was pulling apart and reconfiguring some old PCs.  I pulled out a 56K modem from one PC and it made me stop and think about how long it’s been since I used one.  I was first able to use broadband around 2001.  Broadband infrastructure has come a long way in the last decade.  Gone are the days of listening to that loud modem dialup sound and tying up the home phone line for hours at a time (for that matter who even needs a landline anymore?).  We’ve gone from downloading content at painfully slow speeds to being able to stream entire movies on demand.  It’s now possible to get an internet connection almost anywhere too whether your 37,000 feet up in the air or on your cell phone on a rural stretch of highway.

Remember these?

Despite great progress in the broadband area, there are many opportunities for improvement in areas like speed, coverage and affordability.  The National Broadband Plan is an internet roadmap that will try to address the following six goals (quoted from the site).

  1. At least 100 million U.S. homes should have affordable access to actual download speeds of at least 100 megabits per second and actual upload speeds of at least 50 megabits per second.
  2. The United States should lead the world in mobile innovation, with the fastest and most extensive wireless networks of any nation.
  3. Every American should have affordable access to robust broadband service, and the means and skills to subscribe if they so choose.
  4. Every community should have affordable access to at least 1 Gbps broadband service to anchor institutions such as schools, hospitals and government buildings.
  5. To ensure the safety of Americans, every first responder should have access to a nationwide public safety wireless network.
  6. To ensure that America leads in the clean energy economy, every American should be able to use broadband to track and manage their real-time energy consumption.

I’m glad that the U.S. government is thinking about long term internet infrastructure needs and is trying to plan for it now.  There are many challenges and it will require collaboration with private telecommunications companies.  Existing infrastructure needs to be replaced with fiber, rural areas need to move past 56K connectivity and wireless networks need to expand coverage and support a rapidly growing number of users.  There is a great conversation around the plan at Fred Wilson’s AVC.com and another conversation there about the parallels of broadband infrastructure to the development of the NYC subway system.

While the government works on developing its plan, Google has decided to do an experiment of its own.  Their plan is to build fiber broadband networks in a small number of cities across the U.S.  Google plans to deliver 1 gigabit per second fiber connections to homes, which is about 100 times faster than most broadband connections today.

It’s an exciting experiment and it’s great to see a private company putting up its own capital to push the broadband envelope.  Google received an overwhelming response from communities across the country that want to be part of the experiment.  Communities quickly mobilized grassroots campaigns to vie for Google’s attention.  Topeka, Kansas renamed itself to Google, Greenville, SC made a people-powered LED Google sign and Duluth, MN and Superior, WI collaborated on a joint campaign.  Google won’t be able to build in all of them, but it clearly shows that cities everywhere are passionate and eager for better broadband.

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The NYC Startup Scene And The Ghostbusters

I am closely following a lot of tech startups lately (can you tell what my favorite one is right now?) and while Silicon Valley still remains a major hub of activity, New York City is generating a lot of buzz.

It’s exciting watching these young companies quickly building various technology products and it has me thinking about what helps a brand new startup succeed. I thought I would look back at one of New York’s most successful startups for inspiration.  Founded in 1984, I’m talking about the Ghostbusters.  Here’s a playful look at what made them successful.

Busting into a new market
The Ghostbusters team was passionate and focused on finding and capturing ghosts.  Like many startups, this passion pushed them to pursue a business.  They were the first to build a business around capturing ghosts and as a result they enjoyed a first-mover advantage.  Time and time again the best businesses are fueled by passion.

Ground breaking technology
Catching ghosts became a reality thanks to the development of key technology.  Proton packs, traps and P.K.E. meters made a new business and industry possible.  The Ghostbusters haven’t even explored licensing out their technology to other companies or turning their own business into a franchise.  Peter says it best when he claims, “it’s going to be bigger than the microchip.”

Strong branding, cheap marketing and generating buzz
The Ghostbusters excelled at marketing their new business and didn’t even have to try that hard or put too much money into it.

Branding
Everyone knows the Ghostbusters’ name and logo.  The name is catchy and the logo is simple and iconic.

Cheap marketing
They used a variety of cheap marketing tactics:

  • Cheesy television ad that still gets your attention
  • A ridiculously catchy song
  • They cleverly branded their car and suits as well making them instantly recognizable around the city

Generating buzz
Finally, the uniqueness of their business was new and exciting and the media was quick to catch on and promote them faster than they could keep up.

Listening to customers
It’s always important to listen to customer feedback, no matter how crazy it sounds.  Eggs frying on the counter and far-fetched ghost stories turned into business opportunities.

Assembling the right team
Assembling the right mix of talent is challenging and critically important.  If people don’t get along and work together, the overall business suffers.  The Ghostbusters have the right mix of optimism, vision, scientific/engineering talent and a little bit of comic relief.

Dealing with the unexpected
Startups are roller coaster rides and the Ghostbusters needed to work through significant challenges. It’s not every day that your office explodes or you need to combat a giant marshmallow man.

A cool office
Last but not least, they have probably the coolest startup office ever.  Their converted firehouse complete with fire pole beats all other offices I’ve seen.

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Send Email With sSMTP And Gmail

When I setup the server that runs this website I wanted to receive emails from my contact page and also from my backup jobs that run overnight.  There are many open source mail servers (MTAs) that can accomplish this, but most are overkill for just sending a few emails.

sSMTP is a simple, lightweight MTA that will forward messages on a server to a configured mail server.  In my configuration sSMTP forwards mail from my Ubuntu server to Gmail.  With this configuration I don’t have to run a full mail server and can just send the few messages I have to Gmail to do the heavy lifting.

Nixtutor has a great article explaining how to configure this.  Here are the steps I used to get this working.

1.  Install sSMTP

From the command line:

sudo apt-get install ssmtp

2.  Configure sSMTP to send mail through your Gmail account

Open /etc/ssmtp/ssmtp.conf and set the following according to your own Gmail credentials.  The first four lines were already in my config file and just needed to be set.  I needed to manually add the last three lines.

root=username@gmail.com
mailhub=smtp.gmail.com:587
hostname=username@gmail.com
FromLineOverride=YES
UseSTARTTLS=YES
AuthUser=username
AuthPass=password

Open etc/ssmtp/revaliases and add each user account you want to send mail from.  Most likely you will want to add the root account and your primary user account.

root:username@gmail.com:smtp.gmail.com:587
linuxusername:username@gmail.com:smtp.gmail.com:587

3.  Test out the configuration by sending an email to yourself

From the command line:

sudo ssmtp username@gmail.com

Then type in your email message, hit enter and then ctrl + d to send the email.  If everything is working correctly, your email will show up in your inbox.

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Foursquare Introduces New Business Tools

Foursquare is one year old and has some impressive stats to celebrate:

  • Over 500,000 users
  • Over 1,000,000 badges have been awarded
  • Over 1.4 million venues with 1200 offering specials
  • Over 15.5 million checkins

Foursquare has already discussed that checking in is becoming a commodity and this week there was more news about Facebook and Twitter getting into the location game as well.  I even noticed this on my Twitter account today:

Foursquare mentioned that to compete with these threats they need to provide “the most incentive for a user to check-in.” To help reach this goal, this week they announced new analytics tools that will give businesses visibility to information about their Foursquare customers.  Businesses will be able to better understand who is visiting and hopefully use the information to improve on customer retention and acquisition.  As the Foursquare platform evolves and the analytics become more powerful I think we will see interesting promotions to bring in new customers and reward loyal ones.

The analytics tools are an important step to adding more incentive for checking in on Foursquare.  Tools like this should help get some of the 1.4 million (and counting) venues to be active participants on Foursquare.  More businesses using Foursquare and better understanding their customers should lead to innovative promotions (here are some great examples:  AJ Bombers in Milwaukee, Pazzaluna in St. Paul and Starbucks).  Valuable promotions should encourage users to check-in often and help drive new users to Foursquare as well.  Foursquare needs to be the location-based service of choice and tools like this are helping them lead the pack.

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